Innovation Through Fusion: The FitBit
Did you know that Fitbit founders were inspired by the Nintendo Wii? The game’s ability to personify and make personal fitness fun through motion sensors encouraged people to get off the couch. Taking people out of their houses to be more active is a much broader category. That is the fusion of fitness and mobility. Get fit bit by bit anywhere. Fusion can transform even an established category.
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Dr. Rado