Skip to main content

10 Rules to Create Great Headlines for Your Digital Documents

If you are going to publish or distribute a digital document, give it a headline like it is going on the front page of the New York Times. Your readers deserve it as they will spend their valuable attention on your document. 


  1. Clarity is Key: Ensure your headline is clear and immediately understandable. Avoid ambiguity to provide a precise message.


  1. Conciseness: Keep it brief and to the point. A headline should capture attention without overwhelming the reader.


  1. Relevance: Ensure your headline directly relates to the content of the document. It should set accurate expectations for what follows.


  1. Engaging Language: Use dynamic and compelling language to spark interest. Action verbs or intriguing adjectives can make a headline more captivating.


  1. Consider Keywords: If applicable, include keywords relevant to your audience or the document’s subject matter. This can aid in searchability and SEO.


  1. Tone Matching: Align the tone of your headline with the overall tone of the document. Whether it’s formal, casual, or informational, consistency is key.


  1. Invoke Curiosity: If appropriate, create a sense of curiosity or pose a question to encourage readers to delve into the document for answers.


  1. Avoid Jargon Overload: While some industry-specific terms may be necessary, aim for a balance that ensures understanding by a broader audience.


  1. Typography Matters: Pay attention to the font, size, and style of your headline. It should be easily readable and complement the overall document design.


  1. Testing and Iteration: If possible, test different headline variations or seek feedback. Iterating based on responses can help refine your approach over time.

To Learn more about how to create interactive bank statements, contact us.

Dr. Rado

read it on Linkedin

Leave a Reply