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A fresh design approach to digital docs & publications

Today's digital documents are like mini information apps (infoApps). Every document has a UI. Its rich, interactive features keep readers focused and engaged. Embrace the new document design paradigm to create more relevant and more meaningful experiences.

Introducing the InfoApp format: Dynamic HTML docs

Re-imagine documents

Design thinking guru Jeff Hendrickson explains how digitization allows to expand and enhance the documents' user experience.

The transition has started:

From static PDF, to pixel perfect HTML, to portable and dynamic HTML

PDF has run its course. Time to let go.

PDF boasts two significant advantages: portability and perfect layout, which contributed to its popularity over the past 30 years. However, in the digital age, these attributes alone are no longer sufficient.

Storied Data HTML is pixel-perfect and portable

Effortlessly craft HTML docs with perfect design layout without any coding, offering the same advantages and exquisite aesthetics as PDFs. Elevate your designs with more interactive user experiences.

Storied Data dynamic HTML raises the bar even further

Transform static documents into mini apps (infoApps) with Dynamic HTML. Condense extensive content into engaging and time-efficient one-pagers for a more streamlined and interactive experience.

"Documents are a source of important information to all users. Companies must deliver superior in-document experience compared to web and mobile apps."

Jeff Hendrickson
Design Thinking Expert and Author

The Art of Storied Documents


The enhanced HTML offers a better user experience and is less costly to create and maintain


Use storied documents for customer and employee engagement and trust building


Documents reinforce your brand by demonstrating expertise and customer understanding and care

Design Thinking

Leverage design thinking to create differentiated and meaningful experiences

With dynamic HTML docs, companies and users can:


Distribute smart, personalized information for next generation data-literate users


Present complex information and business data in a simple and informative way


Use data and content interactivity as a narrative to keep users actively involved


Share dynamic content giving each user control to interact freely with live data

The transition from PDF to Dynamic HTML has started.

Infosumers crave swift access to pertinent information, a demand fulfilled uniquely by dynamic HTML docs (infoApps).

Data has power to influence

Harnes the power of data to inspire and ignite action.
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Dynamic infoApps engage

Design docs & presentations as microsites and apps.
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Interactive insights convince

Revamp data and docs into captivating experiences!
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Information sharing empowers

Provide convenient and user-friendly access to the distributed data.
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Scaled distribution amplifies

Increase your influence with cost-free mass data communications.
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