Tip 18: Selling Reports to Salespeople
But can you sell these delicious reports? It might sound as challenging as selling ice in Antarctica, but guess what? Salespeople are willing to pay for reports, and they’re not just doing it for the thrill. These reports are essentially data products that provide invaluable insights for sales professionals. So how do you get someone like Zig Ziglar to open his wallet for a sales report?
Well, here’s the secret sauce: while companies might invest in elaborate CRM systems (Customer Relationship Management), what the salesperson really craves is the nitty-gritty sales report. You know, the juicy stuff that tells them everything they need to know about their customers. So, when you’re selling to a salesperson, remember, it’s not about the fancy platform; it’s all about the report – the monetizable product of sales data. And that’s the scoop!
