Tip 17: The Data Chefs – Whipping Up Delicious Reports!
Raw data isn’t like a ready-to-eat sashimi platter; it’s more like a pantry full of ingredients waiting for the magic touch. And when it comes to serving data as products, folks and companies get pretty darn creative. Let’s take a nibble at a few examples:
- Environmental Data Publishers: Take The National Oceanic and Atmospheric Administration (NOAA), for instance. They serve up raw weather and climate data, but companies like The Weather Company and AccuWeather have transformed into full-blown weather broadcasters, giving your local news a run for their money. Who says you can’t turn weather data into breaking news? And then there’s Apple – they take it a step further and put weather data right in your palm, literally. They call it an “app” because, well, it’s hip, but it’s basically a tiny, bite-sized report. So you’ve got the same data served three different ways – raw ingredients, tasty snacks, and a full-blown meal. Who says alchemy isn’t real? 🌦️📺🍔
- Market Research: Now, Nielsen and Gartner take data packaging to the next level, adding a fancy twist. They don’t just hand you the data and charts; they wrap it all up in a beautiful design. It’s like getting a gift – and they call these products “market research data and reports.” You’re not just buying data; you’re buying the fancy wrapping paper too! 🎁💼
The bottom line is this: data can be wrapped, packaged, and monetized in more ways than you can count. All you need, besides the data, is a sprinkle of imagination to turn those ingredients into a delectable data dish. 🍽️📈🎨💰
